The Event Intelligence Platform

ROI in Real Time
Before, During and After every Event

Unify your event stack with Event Intelligence: attribute every channel, forecast every outcome, prove every dollar.

Book a demo Calculate your ROI
98%
struggle to justify event spend to leadership
6 weeks
advance forecast of attendance and revenue
40+ hrs
of manual reporting eliminated each month
Connects with Cvent, Salesforce, HubSpot, Google Ads, and 12+ more AES-256 encryption, data fully isolated per customer Security controls aligned with SOC 2 practices Built on production-grade infrastructure
The Event Intelligence Layer

What is Event Intelligence?

Your events run on great platforms, ticketing, registration, CRM, ad networks. Each sees only its own slice. Event Intelligence is the layer above them all: it unifies their data and turns it into attribution, forecasts, and ROI. EventIQ is that layer for the events industry.

1. Sits above your stack No rip-and-replace. EventIQ connects to the platforms you already run.
2. Unifies isolated data One source of truth, built from data each platform holds on its own.
3. Turns it into decisions Attribution, forecasts, and ROI your CFO will accept.
Who it's for

Built for organizations that run paid events as a business

If you produce revenue-generating events and need to prove their impact, EventIQ is built for you.

Independent Event Organizers

Producers of paid niche conferences, summits, and professional forums.

  • Independently produce 1 to 5 revenue-generating events per year
  • Generate clear event revenue through ticket sales and paid registration
  • Carry meaningful marketing spend and need to understand what converts
  • Are looking to grow and scale, and need the data infrastructure to do it
Best fit: independent producers ready to grow with real data behind their decisions.

Event Agencies

Small, mid-sized, and large agencies that produce events as a business.

  • Produce conferences, summits, paid business events, and multi-event portfolios
  • Manage owned events and client events at the same time
  • Handle marketing spend, registration revenue, and sponsor deliverables across projects
  • Are directly accountable for event P&L and client ROI reporting
Best fit: agencies managing 1+ events a year with meaningful marketing budgets.

Associations

Professional, industry, healthcare, and trade associations.
 

  • Organize paid conferences, annual meetings, forums, and member events
  • Generate revenue through registration fees, tickets, and event sponsorships
  • Often operate with complex data spread across multiple platforms
  • Need to demonstrate event value to members, boards, and executive leadership
Best fit: when attendees pay for event access, even within a membership model.

Association Management Companies

Organizations managing multiple associations, chapters, or portfolios.

  • Control multiple event calendars and recurring conferences at once
  • Manage large budgets across several member communities
  • Operate with fragmented data across multiple systems and clients
  • Need portfolio-level event intelligence, not just one-event reporting
Best fit: EventIQ is purpose-built for portfolio-level intelligence across many events and clients.

Quantifiable results.
Finance-ready proof.

Connect your event stack and EventIQ turns scattered data into one finance-ready view of your portfolio, with the audit trail your CFO expects.

40+ hrs
Saved on reporting monthly
15+
Connected platforms
Multi-touch
Attribution, not last-click
Audit trail
for finance
Live Dashboard
EventIQ Portfolio Dashboard - Real-time cross-event intelligence

Don't just track performance.
Optimize it.

See underperforming campaigns and where to shift budget, all from one place. EventIQ calculates and recommends. You approve every change, and each one is tracked with a complete audit trail.

15%
Year-one efficiency gain
Direct
Campaign optimization
Human
Approval before any change
Complete
Audit trail
AI-Powered
EventIQ Optimization Dashboard - Direct campaign controls
ROI Calculator

See your recoverable spend in real time

Adjust the sliders to match your portfolio. The estimate reflects a realistic 15% efficiency gain, the figure our model expects in year one.

$1,000,000
$100K $5M
25 events
1 100
20 hours
5 80
Data Consolidation Savings
$150,000
Time Savings (Labor Cost)
$78,000
Estimated annual recovery
$228,000
Book a demo

See these numbers against your real data on a 20-minute demo.

How It Works

Connect. Attribute. Forecast. Decide.

Connect once. Unify everything.

Link all your event platforms, CRMs, marketing tools, and advertising channels in one setup. EventIQ becomes your single source of truth.

  • Real-time data sync across all platforms
  • Bi-directional integration with event systems
  • No more manual exports or spreadsheets
  • Custom integrations for proprietary systems
  • Secure, encrypted data transmission

Attribute revenue to the right channels.

Multi-touch attribution shares credit across every channel that influenced a registration, not just the last click, so you see which channels and which events actually drove pipeline and revenue.

  • Automated ROI calculation across all events
  • Multi-touch attribution modeling
  • Predictive analytics 6 weeks ahead
  • Smart recommendations based on patterns
  • Anomaly detection for early warnings

Forecast outcomes before they happen.

Event-specific models predict final attendance and revenue weeks ahead, with confidence ranges and early-warning flags when registration or marketing slips.

  • Performance alerts in real-time
  • Budget reallocation recommendations
  • Risk detection before issues escalate
  • Executive summaries ready to share
  • Scenario planning and forecasting

Decide, with the math in front of you.

Recommendations come with the reasoning behind them. EventIQ calculates and warns. You decide and stay accountable, with a complete audit trail of every change.

  • Pause underperforming campaigns instantly
  • Adjust budgets across platforms from one place
  • Update lead scores in your CRM automatically
  • Full audit log: who changed what, when, and why
  • Rollback capability for safety
Cvent Cvent
Salesforce Salesforce
Google Google Ads
HubSpot HubSpot
EventIQ
📊 ROI Tracking
🔮 Predictions
📈 Insights
📄 Reports
Google Pause Ad
Salesforce Update Lead Score
Cvent Adjust Budget
Event data →
CRM sync →
Ad metrics →
Lead data →
→ 4.2x ROI
→ +15% forecast
→ Insights
→ Generated
↓ Optimization
↓ Actions
↓ Applied
Seamless Integration

Connect your entire event tech stack

EventIQ works with the platforms you already use, with no rip-and-replace required. Data flows across your registration, CRM, marketing automation, and advertising tools.

Event Platforms

Cvent, Eventbrite, StubHub, Swapcard, Zoom, Hopin

CRM & Sales

Salesforce, HubSpot, GoHighLevel

Marketing

Google Ads, Meta Ads, LinkedIn, Mailchimp

Analytics

Google Analytics

Don't see your platform? EventIQ can integrate with custom CRMs, event databases, and other tools in your stack. Ask us about it.

Request Integration
Event Intelligence

One platform. Seven ways it earns its place.

Once the Event Intelligence layer sits on top of your stack, this is what it does. One source of truth, seven capabilities, no more juggling dashboards and spreadsheets.

Portfolio Dashboard

Every event scored on revenue, net profit, and marketing efficiency, in one view. See where to invest the next dollar.

One source of truth

Multi-Touch Attribution

See which channels and events actually drove registrations and revenue, with credit shared across every touch, not just the last click.

Not last-click

Demand Forecasting

Predict final attendance and revenue weeks out, with confidence ranges and early-warning risk flags.

Confidence ranges

Sponsor Intelligence

Track sponsor activations, leads, booth visits, and engagement by tier, linked to CRM pipeline, to prove sponsor value.

Prove sponsor value

Customer Segments

AI cohorts by behavior and lifetime value. Find the 20% of attendees driving 80% of revenue.

Lifetime value

Reports & Scheduling

Recaps, marketing efficiency, and executive briefings, generated and delivered to the right inbox automatically.

Hours saved weekly

Connectors

15+ encrypted integrations across event platforms, CRM and ad networks. Setup in minutes, not weeks.

15+ integrations

Why existing platforms fall short

Event platforms run events, and each sees only its own data. Event Intelligence is the neutral layer that sits above all of them. That layer is EventIQ.

Event Management Platforms

  • 4-7 manual steps to calculate basic ROI
  • Can only see their own platform data
  • Historical reporting only, no predictions
  • No cross-platform aggregation
  • Cannot connect events to revenue
  • No actionable optimization

EventIQ Intelligence Layer

  • Automated ROI in real-time
  • Aggregates data across all platforms
  • Predictive analytics 6 weeks ahead
  • Connects events to pipeline & revenue
  • Cross-platform intelligence
  • AI-powered recommendations
Predictive Intelligence

Know what is coming,
in time to change it.

Stop reacting to problems. EventIQ forecasts attendance, revenue, and risk weeks in advance, then flags slowing registration, marketing underperformance, and traffic drops while you can still act.

  • Forecast accuracy that improves as it learns your audience (85%+ target by year two)
  • Early warning for underperforming events
  • Revenue and attendance predictions with confidence ranges
  • Risk alerts before issues escalate
Book a demo
EventIQ predictive analytics dashboard with forecasting

Why we built EventIQ

After years producing events, we saw the same challenge everywhere: organizations invested heavily in events but struggled to understand their true business impact.

EventIQ was created to bring intelligence, accountability, and financial visibility to the events industry.

Anastasiia Malkina Founder & CEO Spent 10+ years running some of the world's largest events, measuring ROI by hand and answering to executives who wanted proof.
Leopold O'Donnell Product & Engineering Spent over 25 years turning complex systems into scalable, reliable solutions. At EventIQ, he is unifying every platform's data into intelligence teams can count on.

Built to be trusted

Event-specific models Multi-touch attribution, S-curve demand forecasting, and cross-connector correlation. Not a generic AI wrapper.
Security first AES-256 encryption, data isolated per customer, and controls aligned with SOC 2 practices.
Production-grade Multi-tenant and reliable from day one, with an architecture designed to grow with you.

Frequently Asked Questions

Event management platforms handle logistics (registration, venues, ticketing). EventIQ is the intelligence layer that sits above them, aggregating data across all your platforms to deliver automated ROI measurement, predictive analytics, and actionable recommendations. We integrate with platforms like Cvent, Eventbrite, and Swapcard, we don't replace them.

We integrate with event platforms (Cvent, Eventbrite, StubHub, Swapcard, Zoom, Hopin), CRM and sales (Salesforce, HubSpot, GoHighLevel), marketing (Google Ads, Meta Ads, LinkedIn, Mailchimp), and analytics (Google Analytics). Custom integrations available for beta partners.

Most beta partners are operational within 4 weeks. Week 1: Discovery and planning. Weeks 2‑3: Integration setup and data validation. Week 4: Training and go-live. You'll see initial insights within the first week as integrations come online.

Yes. Security controls are aligned with SOC 2 practices: AES-256 encryption, data isolated per customer, role-based access, and comprehensive audit logging. Your data is never shared with third parties.

You do. The data you connect remains yours. EventIQ never sells it or shares it with third parties, and you can disconnect a source or request deletion at any time.

Event agencies running portfolios for clients, and internal event teams proving the value of their calendar. If you run multiple events and need to show what they returned, EventIQ is built for you.

We share pricing on a demo so we can match it to your portfolio.

EventIQ works across whatever you connect and is transparent about coverage, so you are never shown a confident wrong answer.

Founding Pilot, Limited Spots

Book a demo

We are selecting a small founding pilot cohort. Founding pilots get hands-on implementation, direct access to the team, and pricing locked for 24 months.