ROI in Real Time
Before, During and After every Event
Event ROI and attribution software: unify your event stack, attribute every channel, forecast every outcome, prove every dollar.
What is Event Intelligence?
Your events run on several platforms: ticketing, registration, CRM, ad networks. Each sees only its own slice. EventIQ is the Event Intelligence layer above them: it brings their data together and turns it into confirmed attribution, forecasts, and spend by event and channel.
Built for organizations that run paid events as a business
If you produce revenue-generating events and need to prove their impact, EventIQ is built for you.
Independent Event Organizers
Producers of paid niche conferences, summits, and professional forums.
- Independently produce 1 to 5 revenue-generating events per year
- Generate clear event revenue through ticket sales and paid registration
- Carry meaningful marketing spend and need to understand what converts
- Plan to grow and need the data infrastructure to do it
Event Agencies
Small, mid-sized, and large agencies that produce events as a business.
- Produce conferences, summits, paid business events, and multi-event portfolios
- Manage owned events and client events at the same time
- Handle marketing spend, registration revenue, and sponsor deliverables across projects
- Are directly accountable for event P&L and client ROI reporting
Associations
Professional, industry, healthcare, and trade associations.
- Organize paid conferences, annual meetings, forums, and member events
- Generate revenue through registration fees, tickets, and event sponsorships
- Often operate with complex data spread across multiple platforms
- Need to demonstrate event value to members, boards, and executive leadership
Association Management Companies
Organizations managing multiple associations, chapters, or portfolios.
- Control multiple event calendars and recurring conferences at once
- Manage large budgets across several member communities
- Operate with fragmented data across multiple systems and clients
- Need portfolio-level event intelligence, not just one-event reporting
Quantifiable results.
Finance-ready proof.
Connect your event stack and EventIQ turns scattered data into one finance-ready view of your portfolio, with the source records behind every figure.
Don't just track performance.
Optimize it.
See underperforming campaigns and where to shift budget, all from one place. EventIQ calculates and recommends. You approve every change, and each one records who made it.
What consolidation could give back
Adjust the sliders to match your portfolio. The estimate applies a 15% efficiency gain, the figure our model expects in year one. Want the full breakdown by event type? Use the event ROI calculator.
Walk through these numbers on sample data in a 20-minute demo.
Connect. Attribute. Forecast. Decide.
Connect once. Nothing changes in your platforms.
Link your supported registration, CRM, marketing, and advertising platforms in one setup. EventIQ reads from each of them and writes nothing back, and every record keeps the platform it came from.
- Sync every 15 minutes to 4 hours, by source
- Registrations and attendance kept as separate records
- Data arrives by scheduled sync, not manual export
- Other platforms with an API connected on request
- Secure, encrypted data transmission
Tie each event to its campaign and reported results.
Each event links to its Salesforce campaign through a relationship you confirm, so the deals, stages, and close dates behind an event are the ones your CRM already holds. Ad platforms add spend and the results they report by campaign.
- One confirmed event-to-campaign link per event
- Spend by event and channel, with the author of every change
- Spend, clicks, and conversions as each ad platform reports them
See the forecast before the event.
The forecast of attendance and revenue is visible before the event. Closed deals and open pipeline stay apart by stage, and flags appear when registration or marketing slips.
- Forecast in the Event Dashboard and the Portfolio Dashboard
- Closed deals and open pipeline shown separately, by stage
- Flags update as new records sync
Decide, with the math in front of you.
EventIQ calculates and flags. You decide and stay accountable: a person approves every change, and each change records who made it.
- Contacts matched by exact email, with the result on every record
- Every figure traces back to the source record it came from
- Registrations, spend, and deals for each event in one view
Cvent
Salesforce
Google Ads
HubSpot
Connect your event tech stack
EventIQ connects to the registration, CRM, marketing, and advertising tools you already use. Read-only, no rip-and-replace.
Event Platforms
Cvent, Zoom, Swapcard, StubHub
CRM & Sales
Salesforce, HubSpot, GoHighLevel
Marketing
Google Ads, Meta Ads, LinkedIn Ads, Mailchimp
Analytics
Google Analytics
Don't see your platform? Platforms with an API outside this list, including custom CRMs and event databases, are connected on request. Ask us about yours.
Request IntegrationOne platform. Seven ways it earns its place.
What the Event Intelligence layer does once it sits on top of your stack: seven capabilities in one place, instead of separate dashboards and spreadsheets.
Portfolio Dashboard
Registrations, attendance, marketing spend, and Salesforce deals for every event, in one view. See where to invest the next dollar.
Every event, one viewConfirmed Attribution
See which events sit behind pipeline and revenue through an event-to-campaign link you confirm, not a last-click guess.
Not last-clickDemand Forecasting
See the attendance and revenue forecast before the event, with closed deals and open pipeline shown by stage.
Before the eventSponsor Intelligence
Swapcard booth visits, session views, survey answers, and questions arrive as records per participant, matched to CRM contacts by exact email.
Prove sponsor valueCustomer Segments
Attendees matched to CRM contacts by exact email. Every record keeps its result: matched, unmatched, or no email.
Exact email matchReports & Scheduling
Recaps, marketing efficiency, and executive briefings, generated and delivered to the right inbox automatically.
Hours saved weeklyConnectors
15+ encrypted integrations across event platforms, CRM and ad networks. Other platforms with an API are connected on request.
15+ integrationsWhy existing platforms fall short
Event platforms run events, and each sees only its own data. EventIQ is a neutral Event Intelligence layer above all of them.
Event Management Platforms
- 4-7 manual steps to calculate basic ROI
- Can only see their own platform data
- Historical reporting only, no predictions
- No cross-platform aggregation
- Cannot connect events to revenue
- No clear next step
EventIQ Intelligence Layer
- Event records, spend, and deals in one view as they sync
- Aggregates data across 15 supported platforms
- Forecast visible before the event
- Connects events to pipeline & revenue
- Cross-platform intelligence
- Source, timestamp, and raw platform response on every record
Know what is coming,
in time to change it.
Stop reacting to problems. EventIQ shows its attendance and revenue forecast before the event, then flags slowing registration, marketing underperformance, and traffic drops while you can still act.
- Forecast visible before the event. Ask us what it is built on
- Early warning for underperforming events
- Closed deals and open pipeline forecast separately, by stage
- Risk alerts before issues escalate
Why we built EventIQ
After years producing events, Anastasiia kept seeing the same problem: organizations spent heavily on events and could not show what those events returned.
We built EventIQ so event teams can answer that question with numbers.
Anastasiia Malkina
Founder & CEO
10+ years inside international events, from technology conferences in Dubai and Singapore to city-scale programs with 100,000+ visitors. She built attribution and forecasting models by hand while running multimillion-dollar media budgets, and every time she answered to executives who wanted proof. EventIQ is the system she never had.
Leopold O'Donnell
Co-founder & CTO
30+ years at the intersection of technology and business, including two exits and engineering teams that grew from five people to more than 150. He has served as CTO, chief architect, and product leader, shipping systems used by millions and matching records at the scale of billions. At EventIQ he builds the layer that connects to each platform and keeps every record checkable.
Built to be trusted
Frequently Asked Questions
Event management platforms handle logistics (registration, venues, ticketing). EventIQ is the intelligence layer that sits above them, bringing registrations, attendance, spend, and deals from your connected platforms into one view, with forecasts and recommendations that show their reasoning. We integrate with platforms like Cvent, Zoom, and Swapcard and don't replace them.
We integrate with event platforms (Cvent, Zoom, Swapcard, StubHub), CRM and sales (Salesforce, HubSpot, GoHighLevel), marketing (Google Ads, Meta Ads, LinkedIn Ads, Mailchimp), and analytics (Google Analytics). Other platforms with an API are connected on request.
It depends on which platforms you connect and how their data is set up, so we estimate it on the demo, before you start. A source that needs a new connector built takes longer, and we'll say so up front.
Yes. Security controls are aligned with SOC 2 practices: AES-256 encryption, data isolated per customer, and role-based access. Your data is never shared with third parties.
You do. The data you connect remains yours. EventIQ never sells it or shares it with third parties, and you can disconnect a source or request deletion at any time.
Event agencies running portfolios for clients, and internal event teams proving the value of their calendar. If you run multiple events and need to show what they returned, EventIQ is built for you.
One requirement: a registration or ticketing platform EventIQ can read from. Today that is Cvent, Zoom, Swapcard, or StubHub. If registrations live in a spreadsheet or a free form, there is nothing to connect yet.
We share pricing on a demo so we can match it to your portfolio.
Book a demo
We are selecting a small founding pilot cohort. Founding pilots get hands-on implementation, direct access to the team, and pricing locked for 12 months.