Event spend, deals and forecasts.
Before, during and after every event.
Event ROI and attribution software. See registrations, attendance, spend, and Salesforce deals for every event in one place, plus an attendance forecast six weeks out.
What is Event Intelligence?
Your events run on a handful of platforms: ticketing, registration, CRM, ad networks. Each one only sees its own slice. EventIQ sits above them as the Event Intelligence layer, pulls their data together, and turns it into confirmed attribution, forecasts, and spend by event and channel.
Built for organizations that run paid events as a business
If you produce revenue-generating events and need to prove their impact, EventIQ is built for you.
Independent Event Organizers
Producers of paid niche conferences, summits, and professional forums.
- Run 1 to 5 revenue-generating events a year on their own
- Make money from ticket sales and paid registration
- Spend real money on marketing and need to know what converts
- Plan to grow and need the data to back it up
Event Agencies
Small, mid-sized, and large agencies that produce events as a business.
- Produce conferences, summits, paid business events, and multi-event portfolios
- Run their own events and client events at the same time
- Handle marketing spend, registration revenue, and sponsor deliverables across projects
- Own the event P&L and the ROI report to the client
Associations
Professional, industry, healthcare, and trade associations.
- Organize paid conferences, annual meetings, forums, and member events
- Generate revenue through registration fees, tickets, and event sponsorships
- Often have messy data spread across several platforms
- Need to show event value to members, the board, and leadership
Association Management Companies
Organizations managing multiple associations, chapters, or portfolios.
- Juggle several event calendars and recurring conferences at once
- Manage large budgets across several member communities
- Deal with data scattered across systems and clients
- Need a view of the whole portfolio, not one event at a time
Hard numbers.
Proof finance will sign off on.
Connect your event stack, and EventIQ turns scattered data into one view of your portfolio that finance can work with. Every figure links back to the record behind it.
Don't just track performance.
Optimize it.
Adjust campaign budgets in Google Ads, Meta, and LinkedIn right from EventIQ. Nothing goes live until someone with permission signs off, and you can roll back any change.
Budget changes need sign-off and can always be rolled back.
What consolidation could give back
Move the sliders to match your portfolio. The math assumes consolidation saves 15% of your event budget and cuts manual reporting time by 40%. Add your hourly cost to see that time in dollars. Want a breakdown by event type? Try the event ROI calculator.
We'll walk through these numbers with sample data on a 30-minute demo.
Connect. Attribute. Forecast. Decide.
Connect once. Nothing changes without your approval.
Hook up your registration, CRM, marketing, and ad platforms in one setup. Every record remembers where it came from, and EventIQ only writes back changes you approve.
- Syncs every 15 minutes to 6 hours by default, adjustable per source
- Registrations and attendance stay separate
- Data comes in on a schedule, no manual exports
- Any other platform with an API, connected on request
- Data encrypted in transit
Tie every event to its campaign and its results.
You confirm which Salesforce campaign each event belongs to, so the deals, stages, and close dates you see are the ones already in your CRM. Campaign linking works with Salesforce today. Daily spend, clicks, and impressions come in from Google Ads, Meta Ads, and LinkedIn Ads. Your team enters any other marketing spend by hand or uploads it as a CSV, by event and channel.
- One confirmed event-to-campaign link per event
- Spend by event and channel, with a record of who changed what
- Attendees matched to CRM contacts by exact email
See the forecast six weeks out.
Your attendance forecast is ready six weeks before the event. Once there are about two weeks of sign-ups, EventIQ fits a registration curve to that event's own pace. Closed deals and open pipeline stay separate by stage, and a check flags it when registrations slow down.
- The forecast shows up in both the Event and Portfolio dashboards
- Closed deals and open pipeline shown separately, by stage
- Run a registration-slowdown check whenever you want
Decide, with the math in front of you.
EventIQ does the math and flags what needs attention. You make the call: a budget change only reaches the ad platform after a person approves it, it can be rolled back, and every spend edit shows who made it.
- Contacts matched by exact email, with the match result on every record
- Every figure traces back to the source record it came from
- Registrations, spend, and deals for each event in one view
Connect your event tech stack
EventIQ connects to the registration, CRM, marketing, and advertising tools you already use. No rip-and-replace.
Event Platforms
Cvent, Eventbrite, Zoom, Swapcard, StubHub
CRM & Sales
Salesforce, HubSpot, GoHighLevel
Marketing
Google Ads, Meta Ads, LinkedIn Ads, Mailchimp
Analytics
Google Analytics
Don't see yours? If it has an API, including custom CRMs and event databases, we can connect it on request. Just ask.
Request an integrationOne platform. Seven ways it earns its place.
Here's what the Event Intelligence layer does once it's on top of your stack: seven capabilities in one place, instead of a pile of dashboards and spreadsheets.
Portfolio Dashboard
Registrations, attendance, marketing spend, and Salesforce deals for every event, in one view. See where your next dollar should go.
Every event, one viewConfirmed Attribution
See which events are behind your pipeline and revenue, based on an event-to-campaign link you confirm, not a last-click guess.
Not last-clickDemand Forecasting
See the attendance forecast six weeks before the event, fitted to the event's own registration pace.
Before the eventSponsor Intelligence
Swapcard session views, survey answers, and questions come in per participant and match to CRM contacts by exact email. Booth visits come in as totals per sponsor.
Prove sponsor valueCustomer Segments
Attendees are matched to CRM contacts by exact email, and every record shows the result: matched, unmatched, or no email.
Exact email matchReports
Ready-made reports for one event, a quarter, or the whole portfolio. Export to Excel or CSV.
Excel and CSV exportConnectors
15+ encrypted integrations across event platforms, CRM, and marketing tools. Anything else with an API, we connect on request.
15+ integrationsWhy existing platforms fall short
Event platforms are built to run events, and each one only sees its own data. EventIQ is a neutral Event Intelligence layer that sits above all of them.
Event Management Platforms
- Only see their own data
- Look backward, with no forecasts
- Don't combine data across platforms
- Can't tie events to revenue
- Leave you guessing what to do next
EventIQ Intelligence Layer
- Event records, spend, and deals in one view, updated as they sync
- Pulls data from 15+ platforms
- Attendance forecast six weeks before the event
- Ties events to pipeline and revenue
- One picture across every platform
- Source, timestamp, and raw platform response on every record
Know what's coming
while you can still change it.
Stop reacting to problems. EventIQ gives you an attendance forecast six weeks out and checks for slowing registrations, attendance against target, and capacity, while there's still time to act.
- Attendance forecast six weeks out, based on the event's own sign-up pace once there are about two weeks of data
- Risk checks across registration pace, capacity, and sponsor pipeline
- Closed deals and open pipeline shown separately, by stage
Why we built EventIQ
After years of producing events, Anastasiia kept running into the same problem: organizations spent heavily on events and couldn't show what they got back.
We built EventIQ so event teams can answer that question with numbers.
Anastasiia Malkina
Founder & CEO
10+ years in international events, from technology conferences in Dubai and Singapore to city-scale programs with 100,000+ visitors. She built attribution and forecasting models by hand while running multimillion-dollar media budgets, and every time, she had to answer to executives who wanted proof. EventIQ is the system she never had.
Leopold O'Donnell
Co-founder & CTO
30+ years at the intersection of technology and business, including two exits and engineering teams that grew from five people to more than 150. He has served as CTO, chief architect, and product leader, shipping systems used by millions and matching billions of records. At EventIQ, he builds the layer that connects to each platform and keeps every record verifiable.
Built to be trusted
Frequently Asked Questions
Event management platforms handle logistics (registration, venues, ticketing). EventIQ is the intelligence layer that sits above them, bringing registrations, attendance, spend, and deals from your connected platforms into one view, with an attendance forecast before the event. We integrate with platforms like Cvent, Zoom, and Swapcard; we don't replace them.
We connect to 15+ platforms, including event platforms (Cvent, Eventbrite, Zoom, Swapcard), CRM and sales (Salesforce, HubSpot, GoHighLevel), marketing (Google Ads, Meta Ads, LinkedIn Ads, Mailchimp), and analytics (Google Analytics). What comes in depends on the platform, so ask us on the demo what your stack will bring in. Other platforms with an API are connected on request.
It depends on which platforms you connect and how their data is set up, so we'll give you an estimate on the demo, before you start. A source that needs a new connector built takes longer, and we'll say so up front.
Yes. Security controls are aligned with SOC 2 practices: AES-256 encryption, data isolated per customer, and role-based access. Your data is never shared with third parties.
You do. The data you connect remains yours. EventIQ never sells it or shares it with third parties, and you can disconnect a source or request deletion at any time.
Independent event organizers, event agencies, associations, and association management companies that run paid events and need to prove their return.
Registrations sync from Cvent today, and Zoom and Swapcard add attendance and session records. If your registrations run on another platform with an API, we'll connect it on request. Bring your stack to the demo and we'll check it.
We go over pricing on the demo so it fits your portfolio.
Book a demo
A 30-minute demo on sample data. No slides.
Prefer to talk first? Pick a time on the calendar instead of trading emails.