ROI in Real Time
Before, During and After every Event
Unify your event stack with Event Intelligence: attribute every channel, forecast every outcome, prove every dollar.
What is Event Intelligence?
Your events run on great platforms, ticketing, registration, CRM, ad networks. Each sees only its own slice. Event Intelligence is the layer above them all: it unifies their data and turns it into attribution, forecasts, and ROI. EventIQ is that layer for the events industry.
Built for organizations that run paid events as a business
If you produce revenue-generating events and need to prove their impact, EventIQ is built for you.
Independent Event Organizers
Producers of paid niche conferences, summits, and professional forums.
- Independently produce 1 to 5 revenue-generating events per year
- Generate clear event revenue through ticket sales and paid registration
- Carry meaningful marketing spend and need to understand what converts
- Are looking to grow and scale, and need the data infrastructure to do it
Event Agencies
Small, mid-sized, and large agencies that produce events as a business.
- Produce conferences, summits, paid business events, and multi-event portfolios
- Manage owned events and client events at the same time
- Handle marketing spend, registration revenue, and sponsor deliverables across projects
- Are directly accountable for event P&L and client ROI reporting
Associations
Professional, industry, healthcare, and trade associations.
- Organize paid conferences, annual meetings, forums, and member events
- Generate revenue through registration fees, tickets, and event sponsorships
- Often operate with complex data spread across multiple platforms
- Need to demonstrate event value to members, boards, and executive leadership
Association Management Companies
Organizations managing multiple associations, chapters, or portfolios.
- Control multiple event calendars and recurring conferences at once
- Manage large budgets across several member communities
- Operate with fragmented data across multiple systems and clients
- Need portfolio-level event intelligence, not just one-event reporting
Quantifiable results.
Finance-ready proof.
Connect your event stack and EventIQ turns scattered data into one finance-ready view of your portfolio, with the audit trail your CFO expects.
Don't just track performance.
Optimize it.
See underperforming campaigns and where to shift budget, all from one place. EventIQ calculates and recommends. You approve every change, and each one is tracked with a complete audit trail.
What consolidation could give back
Adjust the sliders to match your portfolio. The estimate applies a 15% efficiency gain, the figure our model expects in year one. Want the full breakdown by event type? Use the event ROI calculator.
See these numbers against your real data on a 20-minute demo.
Connect. Attribute. Forecast. Decide.
Connect once. Unify everything.
Link all your event platforms, CRMs, marketing tools, and advertising channels in one setup. EventIQ becomes your single source of truth.
- Real-time data sync across all platforms
- Bi-directional integration with event systems
- No more manual exports or spreadsheets
- Custom integrations for proprietary systems
- Secure, encrypted data transmission
Attribute revenue to the right channels.
Multi-touch attribution shares credit across every channel that influenced a registration, not just the last click, so you see which channels and which events actually drove pipeline and revenue.
- Automated ROI calculation across all events
- Multi-touch attribution modeling
- Predictive analytics 6 weeks ahead
- Smart recommendations based on patterns
- Anomaly detection for early warnings
Forecast outcomes before they happen.
Event-specific models predict final attendance and revenue weeks ahead, with confidence ranges and early-warning flags when registration or marketing slips.
- Performance alerts in real-time
- Budget reallocation recommendations
- Risk detection before issues escalate
- Executive summaries ready to share
- Scenario planning and forecasting
Decide, with the math in front of you.
Recommendations come with the reasoning behind them. EventIQ calculates and warns. You decide and stay accountable, with a complete audit trail of every change.
- Pause underperforming campaigns instantly
- Adjust budgets across platforms from one place
- Update lead scores in your CRM automatically
- Full audit log: who changed what, when, and why
- Rollback capability for safety
Cvent
Salesforce
Google Ads
HubSpot
Pause Ad
Update Lead Score
Adjust Budget
Connect your entire event tech stack
EventIQ works with the platforms you already use, with no rip-and-replace required. Data flows across your registration, CRM, marketing automation, and advertising tools.
Event Platforms
Cvent, Eventbrite, StubHub, Swapcard, Zoom, Hopin
CRM & Sales
Salesforce, HubSpot, GoHighLevel
Marketing
Google Ads, Meta Ads, LinkedIn, Mailchimp
Analytics
Google Analytics
Don't see your platform? EventIQ can integrate with custom CRMs, event databases, and other tools in your stack. Ask us about it.
Request IntegrationOne platform. Seven ways it earns its place.
Once the Event Intelligence layer sits on top of your stack, this is what it does. One source of truth, seven capabilities, no more juggling dashboards and spreadsheets.
Portfolio Dashboard
Every event scored on revenue, net profit, and marketing efficiency, in one view. See where to invest the next dollar.
One source of truthMulti-Touch Attribution
See which channels and events actually drove registrations and revenue, with credit shared across every touch, not just the last click.
Not last-clickDemand Forecasting
Predict final attendance and revenue weeks out, with confidence ranges and early-warning risk flags.
Confidence rangesSponsor Intelligence
Track sponsor activations, leads, booth visits, and engagement by tier, linked to CRM pipeline, to prove sponsor value.
Prove sponsor valueCustomer Segments
AI cohorts by behavior and lifetime value. Find the 20% of attendees driving 80% of revenue.
Lifetime valueReports & Scheduling
Recaps, marketing efficiency, and executive briefings, generated and delivered to the right inbox automatically.
Hours saved weeklyConnectors
15+ encrypted integrations across event platforms, CRM and ad networks. Setup in minutes, not weeks.
15+ integrationsWhy existing platforms fall short
Event platforms run events, and each sees only its own data. Event Intelligence is the neutral layer that sits above all of them. That layer is EventIQ.
Event Management Platforms
- 4-7 manual steps to calculate basic ROI
- Can only see their own platform data
- Historical reporting only, no predictions
- No cross-platform aggregation
- Cannot connect events to revenue
- No actionable optimization
EventIQ Intelligence Layer
- Automated ROI in real-time
- Aggregates data across all platforms
- Predictive analytics 6 weeks ahead
- Connects events to pipeline & revenue
- Cross-platform intelligence
- AI-powered recommendations
Know what is coming,
in time to change it.
Stop reacting to problems. EventIQ forecasts attendance, revenue, and risk weeks in advance, then flags slowing registration, marketing underperformance, and traffic drops while you can still act.
- Forecast accuracy that improves as it learns your audience (85%+ target by year two)
- Early warning for underperforming events
- Revenue and attendance predictions with confidence ranges
- Risk alerts before issues escalate
Why we built EventIQ
After years producing events, we saw the same challenge everywhere: organizations invested heavily in events but struggled to understand their true business impact.
EventIQ was created to bring intelligence, accountability, and financial visibility to the events industry.
Built to be trusted
Frequently Asked Questions
Event management platforms handle logistics (registration, venues, ticketing). EventIQ is the intelligence layer that sits above them, aggregating data across all your platforms to deliver automated ROI measurement, predictive analytics, and actionable recommendations. We integrate with platforms like Cvent, Eventbrite, and Swapcard, we don't replace them.
We integrate with event platforms (Cvent, Eventbrite, StubHub, Swapcard, Zoom, Hopin), CRM and sales (Salesforce, HubSpot, GoHighLevel), marketing (Google Ads, Meta Ads, LinkedIn, Mailchimp), and analytics (Google Analytics). Custom integrations available for beta partners.
Most beta partners are operational within 4 weeks. Week 1: Discovery and planning. Weeks 2‑3: Integration setup and data validation. Week 4: Training and go-live. You'll see initial insights within the first week as integrations come online.
Yes. Security controls are aligned with SOC 2 practices: AES-256 encryption, data isolated per customer, role-based access, and comprehensive audit logging. Your data is never shared with third parties.
You do. The data you connect remains yours. EventIQ never sells it or shares it with third parties, and you can disconnect a source or request deletion at any time.
Event agencies running portfolios for clients, and internal event teams proving the value of their calendar. If you run multiple events and need to show what they returned, EventIQ is built for you.
We share pricing on a demo so we can match it to your portfolio.
EventIQ works across whatever you connect and is transparent about coverage, so you are never shown a confident wrong answer.
Book a demo
We are selecting a small founding pilot cohort. Founding pilots get hands-on implementation, direct access to the team, and pricing locked for 24 months.